BHG.ST · STOCK
BHG Group AB (publ) (BHG.ST)
BHG Group Quick Snapshot
BHG Group is Sweden's top online home goods retailer, blending drop-shipping efficiency with a multi-brand portfolio in the fragmented Nordic market. It generates SEK 10.6B in trailing twelve-month revenue across DIY tools, furniture, and premium furnishings, employing 1,347 staff from its Malmö base. Gross margins stand at 17.2% and operating margins at 5.0%, reflecting a low-margin but high-volume e-commerce model — ROE is 3.4% with quarterly revenue up 5.3% year-over-year. Market cap sits at SEK 4.4B, trading at a trailing P/E of 30.0. Competitive edge comes from Nordic scale, but cyclical consumer spending and rivals like IKEA pose the biggest risks.
- Market cap
- SEK 4.4B
- Revenue (TTM)
- SEK 10.6B
- Gross margin
- 17.2%
- Operating margin
- 5.0%
- P/E (TTM)
- 30.05
- P/S
- 0.41
- EV/EBITDA
- 7.16
- Beta
- 1.87
- 52-week high
- SEK 33.56
- 52-week low
- SEK 21.80
- Employees
- 1,347
BHG Group at a Glance
BHG Group AB is a Swedish e-commerce company specializing in home goods, operating in the competitive internet retail space within the consumer cyclical sector. Headquartered in Malmö, it sells products like DIY tools, furniture, and premium interiors through online platforms and showrooms, reaching individual consumers across Europe. This overview grounds the business: with trailing twelve-month revenue of SEK 10.6B, gross margins of 17.2%, and operating margins of 5.0%, BHG balances high-volume sales with thin profitability — its market cap hovers around SEK 4.4B, ROE at 3.4%, and quarterly revenue growth at 5.3% year-over-year. The central tension here is volume-driven growth in low-margin segments versus a push into higher-margin premium offerings; this dynamic shapes everything from strategy to risks. The company employs about 1,347 full-time staff across 15+ brands, including Bygghemma and Nordic Nest, founded in 2006 and rebranded in 2020. Trailing P/E stands at 30.0 and EV/EBITDA at 7.2, signaling a valuation that bets on e-commerce scale in a cyclical market. What matters most? BHG's ability to navigate consumer spending cycles while expanding margins — success here could unlock steadier profitability, setting up the business model discussion next.…